After spending 15 years travelling around Australia selling bikes, Sam Cummins decided to return home. “I’ve been to every town in Australia,” Sam says. “Except Broome. That’s the one place I never got to.”
Originally from Bendigo but based in Brisbane for many years, Sam returned to central Victoria 18 months ago. Both he and his wife were over the rat race and found themselves craving a life free of traffic.
They bought a hobby farm close to Heathcote, a place where they also farm Ryeland sheep. Despite living 60 kilometres up the road, Sam chose to open his bike shop in Kilmore.
Why? Sam points to the central location. Gesturing out at the main street, as the traffic barrels past he exclaims, “See? Everyone has to drive through here. It’s just a matter of getting more people to stop.”
Sam also says there is an underground cycling culture in Kilmore, which helped make the decision.
Although Sam is the only worker at Wheel House, things are going so well, that he’ll hire his first employee before Christmas. Because Sam loves to build custom bikes, this will free up his time to take more orders. Despite this, Sam is adamant that Wheel House is, and will always be, a general cycling store. “We sell a bit of everything,” he says.
“Ultimately I’m here to promote healthy living,” Sam says. “Cycling in the country is great for that.”
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